Browsing Graduate School for Business Leadership by Advisor "a57897de-e1b3-4c57-b118-5f0b52e57eb9"

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Awareness, perceptions and effects of customer loyalty programmes within the retail sector of the Durban Metropolitan area

Maharaj, A. (2010-03-02)

A loyal customer can mean a consistent source of revenue to organizations. Organizations have shifted their emphasis of finding customers to one of keeping customers. One of the relationship-marketing tools employed to ...
Leadership qualities of marketing leaders

Jordaan, Rudolph Eduard (2010-03-04)

The purpose of this paper is to determine whether marketing leaders have different skills and leadership qualities in comparison to know leadership theory. In addition, the researcher will aim to establish clear cut ways ...
Perceived drivers of labour productivity in organisations

Sebona, Obakeng Obed (2008-11)

Productivity is one of the strategic areas in which organisations seek to achieve long-term prosperity. It has been argued that firms that can improve the input-output relationship would improve their profitability ...

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