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Recent submissions

Research Outputs (Communication Science): Recent submissions

Now showing items 21-40 of 106

Nasiebou in 'n eenheidstaat versus die toekenning van groepregte: Diskoerse oor die akkommodering van diversiteit met spesifieke verwysing na Afrika en Suid-Afrika

Bornman, Elirea (Litnet Akademies, 2014)

In the introduction of this article the focus falls on the opinions of prominent South African leaders on the relationship between the majority and the minority in post-apartheid South Africa. These opinions echo the ...
Intergroup contact experience and frequency as predictors of cross-racial attitudes

Bornman, Elirea (Taylor & Francis, 2016)

This article discusses a study in which the relationships between contact frequency, experiences of intergroup contact, a number of demographic variables and intergroup attitudes were investigated. A telephone survey was ...
Using social media for branding

Du Plessis, Charmaine (Juta, 2017-01-02)

At the end of this chapter, you should be able to: ●show your understanding of the importance of social media branding ●explain the generic phases of a social media strategy ●list how social media content can be enhanced ...
Mobile marketing: building blocks for mobile content marketing to add value and relevance for mobile users

Du Plessis, Charmaine (© UFS, 2017)

Optimal communication with a target audience from a mobile platform remains elusive, particularly as a result of evolving phone technology and users’ privacy concerns. Since it is standard practice now for consumers to ...
Information society and digital divide in South Africa:results of longitudinal surveys

Bornman, Elirea (Taylor & Francis, 2016)

Integration into the information society implies that information plays an increasingly important role in all sectors of society and holds distinct social and economic benefits. Discourses on the information society are, ...
Language choices and identity in higer education: Afrikaans-speaking students at Unisa

Bornman, Elirea; Potgieter, Petrus H (Routledge, 2015)

Worldwide globalisation has led to the anglicisation of higher education. This is also the case in South Africa since the advent of a new dispensation. Whereas theorising and research on language issues in higher education ...
National symbols and nation-building in the post-apartheid South Africa

Unknown author (Elsevier, 2006)

Symbols such as the Rainbow Nation and new national flag have been hailed worldwide as representative of optimism that the new political dispensation would bring reconciliation and unity in the diverse South African ...
International Communication: Shifting paradigms, theories and foci of interest

Unknown author (Taylor & Francis, 2007)

This article aims to be a stock-taking exercise of the development of the paradigms and foci of interest in attempts to theorise the vast developments and farreaching changes as well as the impact and effects of global ...
The role of content marketing in social media content communities

Du Plessis, Charmaine (South African Journal of Information Management, 2017-10)

Content marketing has become a leading marketing technique in digital marketing communication and uses the point of view of consumers to build relationships by creating and sharing engaging content in social media that ...
Towards a more universal understanding of content marketing: the contribution of academic research

Du Plessis, Charmaine (International Institute of Social and Economic Sciences, 2017-08)

As a new marketing paradigm, the scholarly publications about content marketing have steadily increased since the first academic study in 2008. It is, however, still surpassed by the thousands of practitioner publications ...
The role of communication in managing the safety climate of construction site environments

Greeff, Wilhelmina (Communicatio: South African Journal for Communication Theory and Research, 2017-06-28)

Managers in the construction sector are met with a critical charge: they are responsible for the safety of employees in one of the most notoriously dangerous industries in the world. In terms of managing the safety climate ...
Web-based communication: the need for more valuable on-line information

Du Plessis, Charmaine (Taylor & Francis, 2004)

Numerous studies about the Internet have already been conducted or are in the process of being conducted. However, after several years there still is no clear understanding of what form Web-based or on-line communication ...
Key Concepts in Organisational Communication

Barker, Rachel; Greeff, Wilhelmina Johanna; van Dyk, Louise (Juta, 2015)

Key Concepts in Organisational Communication is a ground-breaking publication which aims to assist researchers in the field of organisational communication by providing an overview of 200 frequently used communication ...
Representations of crime, power and social decay in the South African post-colony in the film Gangster’s Paradise: Jerusalema (2008)

Khan, Khatija (Routledge, 2016-06-13)

The film Gangster’s Paradise: Jerusalema, released on August 29, 2008, decries the proliferation of crime, violence and social decay in the South African post-colony. The aim of this article is to interrogate the banality ...
Integrated marketing communication

Barker, Rachel (Juta, 2012)

A significant modern premise that emerged in the field of marketing communication is the drive towards integrated actions, also referred to as Integrated Marketing Communication (IMC). Baker (2003) sees it as the blurring ...
Social networking and identity

Barker, Rachel (IGI Global, 2011)

The realisation that social networks in cyberspace create a different virtual setting where a Technoself can be created by the way an individual shape their self (body and identity) to their own as well as society’s liking, ...
Integrated online communication

Barker, Rachel; Du Plessis, Charmaine; Hanekom, Janette (Juta, 2013)

Integrated online (or digital) communication, much like the Internet which as a communication medium has the ability to instantaneously impart information to a vast number of consumers (Conway, Ward, Lewis & Bernhardt, ...
Theoretical criteria for online consumer behaviour: web-based communication exposure and internal psychological behavioural processes approaches

Hanekom, Janette; Barker, Rachel (Communicatio, 2016)

Various theories, theoretical viewpoints and models on consumer behaviour stipulate consumers’ offline and online behaviour when purchasing a product or using a service. This article deviates from the purchasing perspective ...
KNOWLEDGE MANAGEMENT AND KNOWLEDGE LEADERS AS CHANGE AGENTS DURING TRANSFORMATION IN EMERGING KNOWLEDGE ORGANIZATIONS: A THEORETICAL FRAMEWORK

Barker, Rachel (The Academy of World Business, Marketing, and Management Development, 2016)

From a postmodern perspective, the organisational environment is significantly different because of the globalised technological advances that affect communication and knowledge. The commonality of most recent research ...
AN EXPLORATORY STUDY OF LECTURERS PERCEPTIONS ON STUDENTS USAGE OF ONLINE SOCIAL NETWORKS IN THEIR IDENTITY FORMATION AND LEARNING EXPERIENCE

Barker, Rachel (World Academy of Researchers, Educators, and Scholars, 2015)

Studies suggest that students are increasingly turning to information and communication technologies as learning tools in which they present multiple identities quite explicitly tied to context, knowledge and understanding ...

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