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Showing 8 out of a total of 18 results for collection: Research Outputs (Communication Science).
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Mobile Marketing Communications to the Youth: An analysis of the MXit platform
Du Plessis, Charmaine
(
SciTePress
,
2010
)
Social media branding for meaningful conversations: a message strategy perspective
Du Plessis, Charmaine
(
IADIS Press
,
2014-07-21
)
Integrated online communication
Barker, Rachel
;
Du Plessis, Charmaine
;
Hanekom, Janette
(
Juta
,
2013
)
Brand storytelling: the case of Coca-Cola's Journey Corporate Website
Du Plessis, Charmaine
(
2015-10-07
)
The role of content marketing in social media content communities
Du Plessis, Charmaine
(
South African Journal of Information Management
,
2017-10
)
Towards a more universal understanding of content marketing: the contribution of academic research
Du Plessis, Charmaine
(
International Institute of Social and Economic Sciences
,
2017-08
)
Mobile marketing: building blocks for mobile content marketing to add value and relevance for mobile users
Du Plessis, Charmaine
(
© UFS
,
2017
)
Using social media for branding
Du Plessis, Charmaine
(
Juta
,
2017-01-02
)
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Author
Du Plessis, Charmaine (18)
Angelopulo, George (1)
Barker, Rachel (1)
Du Plessis, Danie (1)
Hanekom, Janette (1)
Le Roux, Christelle (1)
Pritchard, Maritha (1)
Subject
IMC (2)
marketing communication (2)
marketing communication mix (2)
marketing public relations (2)
mobile marketing (2)
mobile marketing communication (2)
MPR (2)
promotional mix (2)
Q factor analysis (2)
Q methodology (2)
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Date Issued
2010 - 2017 (15)
2001 - 2009 (3)
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Yes (18)