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Showing 10 out of a total of 79 results for collection: Research Outputs (Communication Science).
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Academic guidelines for content marketing : research-based recommendations for better practice
Du Plessis, Charmaine
(
Lupcon Centre for Business Research
,
2015-10
)
An Exploratory Analysis of Essential Elements of Content Marketing
Du Plessis, Charmaine
(
Academic Conferences and Publishing International Limited
,
2015-07-09
)
Theoretical guidelines for social media marketing
Du Plessis, Charmaine
(
Univiersity of Johannesburg
,
2010-07
)
Mobile Marketing Communications to the Youth: An analysis of the MXit platform
Du Plessis, Charmaine
(
SciTePress
,
2010
)
Social media branding for meaningful conversations: a message strategy perspective
Du Plessis, Charmaine
(
IADIS Press
,
2014-07-21
)
Integrated online communication
Barker, Rachel
;
Du Plessis, Charmaine
;
Hanekom, Janette
(
Juta
,
2013
)
Brand storytelling: the case of Coca-Cola's Journey Corporate Website
Du Plessis, Charmaine
(
2015-10-07
)
The role of content marketing in social media content communities
Du Plessis, Charmaine
(
South African Journal of Information Management
,
2017-10
)
Towards a more universal understanding of content marketing: the contribution of academic research
Du Plessis, Charmaine
(
International Institute of Social and Economic Sciences
,
2017-08
)
Mobile marketing: building blocks for mobile content marketing to add value and relevance for mobile users
Du Plessis, Charmaine
(
© UFS
,
2017
)
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Barker, Rachel (22)
Du Plessis, Charmaine (15)
Bornman, Elirea (14)
Greeff, Wilhelmina Johanna (14)
Slabbert, Yolandi (14)
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South Africa (6)
knowledge management (4)
Vodcasts (4)
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corporate communication (3)
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knowledge creation and sharing (3)
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