Institutional Repository

Browsing Research Outputs (Communication Science) by Type "Presentation"

Browsing Research Outputs (Communication Science) by Type "Presentation"

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  • Academic guidelines for content marketing : research-based recommendations for better practice 
    Du Plessis, Charmaine (Lupcon Centre for Business Research, 2015-10)
    Due to rising interest in sharing brand content online much has been written about using content marketing as part of the company's marketing mix. However, different perspectives of what content marketing entails and how ...
  • An Exploratory Analysis of Essential Elements of Content Marketing 
    Du Plessis, Charmaine (Academic Conferences and Publishing International Limited, 2015-07-09)
    The term “content marketing” has been used for many years and is still evolving. The idea of creating valuable, relevant and compelling brand content to share in online media, especially social media, as part of the ...
  • Fostering institutional existentialism in the search for legitimacy 
    Greeff, Wilhelmina Johanna; Mgutshini, Tennyson; Chetty, Denzil; Matlakala, Mokgadi C; Moeketsi, Rosemary MH (Proceedings 7th Biennial Conference of the Academy of World Business, Marketing and Management Development, 2016)
    Educational and training institutions functioning in today’s globalized economic landscape find themselves in a situation where they face competition but also interrelatedness and interdependency with other global institutions. ...
  • The influence of national culture on organizational behavior: why Fanakalo in the South African mining industry is a bone of contention 
    Greeff, Wilhelmina Johanna (Proceedings 7th Biennial Conference of the Academy of World Business, Marketing and Management Development, 2016)
    The subject area of organizational behavior offers up an important body of literature which focusses in on the influence of national culture on individuals functioning within global organizations. The central premise of ...
  • Towards a more universal understanding of content marketing: the contribution of academic research 
    Du Plessis, Charmaine (International Institute of Social and Economic Sciences, 2017-08)
    As a new marketing paradigm, the scholarly publications about content marketing have steadily increased since the first academic study in 2008. It is, however, still surpassed by the thousands of practitioner publications ...
  • The Use of Vodcasts in Distance Education: Do e-classrooms Admit All? 
    Greeff, Wilhelmina Johanna (Paper read at the annual British Association for International and Comparative Education, University of Cambridge, 8-10 September 2012, 2012)
    Unisa is the largest open and distance university on the African continent and offers the opportunity of tertiary education to individuals who’s circumstances does not allow for the attendance of a ‘contact’ university. ...
  • Vodcasting: An intelligent extension or pending derivative of traditional Open Distance Learning Tools? 
    Barker, Rachel; Greeff, Wilhelmina Johanna (Proceedings of world conference on educational multimedia, hypermedia and telecommunications 2011, edited by T Bastiaens & M Ebner, Chesapeake, VA: AACE, 2011)
    The aim of this paper is to report on the findings of a comprehensive study conducted to investigate the use and perceptions of undergraduate communication science students on vodcasts available for download from the ...

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