Institutional Repository

Discursive ambiguities: feminist responses to the mass media

Show simple item record

dc.contributor.advisor Byrne, D. (Dr.) en Vicente, Andresa Natacha Gomes de Almeida en 2009-08-25T10:46:25Z 2009-08-25T10:46:25Z 2009-08-25T10:46:25Z 2003-11-30 en
dc.identifier.citation Vicente, Andresa Natacha Gomes de Almeida (2009) Discursive ambiguities: feminist responses to the mass media, University of South Africa, Pretoria, <> en
dc.description.abstract This dissertation explores how representations of women in the media function as heterodesignations in response to the current socio-economic cultural complex of globalization. In its merger with reality, the media has become the dominant discourse and the means through which prevailing modes of self-understanding are made available in postmodern society, of which the simulacrum is a key feature. Representations of women in the media in general, and in television advertisements in particular, are not, in any way, subversive of hegemonic discourse and, despite the prevalent ambiguity of these images, construct women in conformity with traditional gender stereotypes. Through practices of deconstruction, such as feminist counter-cinema, of which the film Female Perversions is an example, feminism has an important role to play in liberating women from the oppressive effects of these representations, even if these efforts are not, in themselves, free from ambiguity. en
dc.format.extent 1 online resource (77 leaves)
dc.language.iso en en
dc.subject.ddc 302.23082
dc.subject.lcsh Feminism
dc.subject.lcsh Mass media and women
dc.subject.lcsh Mass media criticism
dc.subject.lcsh Mass media -- Sex differences
dc.subject.lcsh Sex role in media
dc.subject.lcsh Television advertising
dc.subject.lcsh Television and women
dc.title Discursive ambiguities: feminist responses to the mass media en
dc.type Dissertation en
dc.description.department English Studies en M.A. (English) en

Files in this item

This item appears in the following Collection(s)

Show simple item record

Search UnisaIR


My Account