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Browsing Unisa ETD by Author "Papageorge, Basil"

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Browsing Unisa ETD by Author "Papageorge, Basil"

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  • Papageorge, Basil (2005-11-30)
    Despite the growing global awareness and importance of marketing performance measurement, little research on the subject has been conducted from a South African perspective. This study explores the status of marketing ...

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