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Browsing Electronic Theses and Dissertations by Subject "Nonpersonal marketing communication"

Browsing Electronic Theses and Dissertations by Subject "Nonpersonal marketing communication"

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  • Van der Merwe, Michelle Caroline (2003-11)
    The purpose of this study is to determine which marketing communication methods tour operators in Gauteng, registered with SATSA, utilise. Tour operators aim to enhance tourist experiences. Companies need to be exposed to ...

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