The study addresses the limited and fragmented approaches of consumer behaviour studies in the existing literature and a lack of comprehensive integrated theoretical models of online consumer behaviour. The aim of the study ...
Historically, consumer perceptions towards dairy products have been measured using a rational cognitive approach. However, recent consumer insights suggest that emotions play a dominant role in consumer decision making. ...
This research aimed to determine the decision-making processes of the hyper-connected consumer in a world that is becoming increasingly hyper-connected, where consumers are ‘always on’ and connectivity is ubiquitous. The ...