Browsing Open Research Collection by Subject "MPR"

Now showing items 1-2 of 2

A conceptual framework of corporate online communication: A marketing public relations (MPR) perspective

Du Plessis, Charmaine; Angelopulo, George; Du Plessis, Danie (Unisa Press, 2006-06)

This study identifies attributes that are perceived by online communicators as contributing to the effectiveness of corporate online communication. A marketing public relations (MPR) perspective is applied to assess the ...
Marketing public relations (MPR): a critical perspective of current literature

Du Plessis, Charmaine (Unisa Press, 2002)

This article addresses the Marketing Public Relations (MPR) concept, whose emergence can partly be ascribed to the continuous debate regarding the respective boundaries of both the fields of public relations and marketing. ...

Search UnisaIR