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An intergrated crisis communication framework for strategic crisis communication with the media : a case study on a financial services provider

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dc.contributor.advisor Barker, R. (Prof.)
dc.contributor.author Swart, Yolandi
dc.date.accessioned 2010-07-14T12:21:50Z
dc.date.available 2010-07-14T12:21:50Z
dc.date.issued 2010-03
dc.identifier.uri http://hdl.handle.net/10500/3431
dc.description.abstract For organisations to survive in an ever-changing milieu, as evident from the current business environment, sufficient crisis communication and management practices need to be in place to ensure organisational survival. Despite the latter, organisational crises are often inefficiently managed which could be ascribed to the lack of managing crises strategically (Kash & Darling 1998:180). This study explores the lack of strategic crisis communication processes within the financial industry specifically, to ensure effective crisis communication with the media as stakeholder group, through the proposition of an integrated crisis communication framework, which focuses on: · Combining integrated communication (IC) literature with Grunig’s theory of communication excellence to build sustainable media relationships through two-way communication; and · Implementing a crisis communication process that has proactive, reactive and post-evaluative crisis communication stages, thereby moving away from crisis communication as a predominant reactive function. en
dc.format.extent 1 online resource (xiv, 250 leaves)
dc.language.iso en en
dc.subject Two-way communication en
dc.subject Integrated communication en
dc.subject Strategic management en
dc.subject Crisis communication en
dc.subject Excellence theory en
dc.subject Stakeholder relationship building en
dc.subject Communication
dc.subject Strategy
dc.subject Strategic communication
dc.subject Crisis management
dc.subject Stakeholder
dc.subject.ddc 658.4056
dc.subject.lcsh Crisis management -- Public relations -- South Africa
dc.subject.lcsh Crisis management -- Public relationship -- South Africa -- Case studies
dc.subject.lcsh Corporations -- Public relations -- South Africa
dc.subject.lcsh Corporations -- Public relations -- South Africa -- Case studies
dc.subject.lcsh Mass media and business -- South Africa
dc.subject.lcsh Mass media and business -- South Africa -- Case studies
dc.subject.lcsh Communications in orgarnisations -- South Africa
dc.subject.lcsh Communications in organisations -- South Africa -- Case studies
dc.subject.lcsh Communication in finacial institutions -- South Africa
dc.subject.lcsh Communications in financial institutions -- South Africa -- Case studies
dc.title An intergrated crisis communication framework for strategic crisis communication with the media : a case study on a financial services provider en
dc.type Dissertation en
dc.description.department Communication Sciences
dc.description.degree M.A. (Communication)


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