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Loyalty in wine retailing : a multi-dimensional model

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dc.contributor.author Rundle-Thiele, Sharyn
dc.date.accessioned 2010-02-04T12:09:38Z
dc.date.available 2010-02-04T12:09:38Z
dc.date.issued 2007
dc.identifier.citation Rundle-Thiele, S 2007, 'Loyalty in wine retailing : a multi-dimensional model', International Retail and Marketing Review, vol. 3, no. 1, pp. 15 - 27. en
dc.identifier.uri http://hdl.handle.net/10500/3075
dc.description Journal article en
dc.description.abstract This paper shows that, while researchers often measure loyalty as an intention to repurchase, there is value in considering loyalty more broadly. This paper reveals two main schools of thought in loyalty research, starting with the attitudinal and behavioural dimensions of loyalty, which underpin most of the research in this area. Based on previously published marketing and organisational behaviour research, additional dimensions – namely, resistance to competing offers and citizenship behaviours – are introduced for empirical testing using non-hierarchical models. The consideration of a wider range of ideas will assist retail marketers to manage and build loyalty and, hence, profits through improving their understanding of the ways that customers are, or are not, loyal. en
dc.language.iso en en
dc.publisher International Retail and Marketing Review en
dc.subject Loyalty en
dc.subject Word of mouth en
dc.subject Citizen behaviours en
dc.subject Wine retail en
dc.title Loyalty in wine retailing : a multi-dimensional model en
dc.type Article en


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