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A discussion of the geographical influences on cherry picking

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dc.contributor.author Cant, Mike
dc.date.accessioned 2010-01-19T13:00:47Z
dc.date.available 2010-01-19T13:00:47Z
dc.date.issued 2008
dc.identifier.citation Cant, M. 2008, 'A discussion of the geographical influences on cherry picking', International Retail and Marketing Review, vol. 4, no. 2, pp. 33 - 42. en
dc.identifier.uri http://hdl.handle.net/10500/3026
dc.description Journal article
dc.description.abstract Retailers know the cherry picking consumer as a shopper who goes from store-to-store, buying only items that are specially priced. This perception raises various questions for a retailer: who are cherry pickers; how do they behave; and, how does this behaviour impact on retailers? The aim of this article is to examine the correlation between cherry picking and the distance that consumers travel to do grocery shopping and whether geographical influences play a role in customer behaviour concerning store switching and location. The study will enable retailers to benefit from this form of consumer behaviour by taking a proactive approach towards store switching and store location. en
dc.language.iso en en
dc.publisher International Retail and Marketing Review en
dc.subject Cherry picking en
dc.subject Geographical influences en
dc.subject Behaviour en
dc.subject Travel distance en
dc.title A discussion of the geographical influences on cherry picking en
dc.type Article en


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