Communication across cultures and its implications: the case of black indigenous Zambians and white western migrants living in Zambia

Abstract

The overarching aim of this study was to explore the similarities and differences in communication and other cultural practices in encounters between black indigenous Zambians and white Western migrants living in Zambia and the implications of these similarities and differences. The research adopted a qualitative research design, and focus group discussions were used as a data collection tool, using a video recorder to capture the discussions. The focus group comprised of 6 black indigenous Zambians and 6 white Westerners. The collected data was then transcribed from the video records and analysed using thematic analysis. The conclusion to this study is that the culture of black indigenous Zambians and that of white Westerners have both similarities and differences as far as communication practices and other practices are concerned. These similarities and differences influence communication encounters between the people of the two cultures either positively or negatively rendering communication either effective or non-effective.