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Die behoefte van verbruikers na kleinhandelsafsetpunte in die Soshanguve-gebied

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dc.contributor.advisor Strydom, J. W. (Johan Wilhelm), 1952-
dc.contributor.advisor Martins, J. H.
dc.contributor.author Potgieter, Marius en
dc.date.accessioned 2015-01-23T04:24:06Z
dc.date.available 2015-01-23T04:24:06Z
dc.date.issued 1998-11 en
dc.identifier.citation Potgieter, Marius (1998) Die behoefte van verbruikers na kleinhandelsafsetpunte in die Soshanguve-gebied, University of South Africa, Pretoria, <http://hdl.handle.net/10500/15805> en
dc.identifier.uri http://hdl.handle.net/10500/15805
dc.description Text in Afrikaans, abstract in Afrikaans and English
dc.description.abstract Suid-Afrika het ongekende verstedeliking ervaar en agtergeblewe verbruikers het hulle in gebiede in en om stede gevestig. Steeds toenemende verstedeliking veroorsaak enersyds probleme aangesien basiese infrastruktuurvoorsiening (elektrisiteit, water, en riool) ontbreek. Andersyds laat die afwesigheid van formele kleinhandelsfasiliteite in die agtergeblewe gebiede die vraag ontstaan wat hierdie verbruikers se behoefte aan afsetpunte behels. 'n Ewekansige-waarskynlikheidsnavorsingstudie met 'n steekproef van 300 huishoudings, 'n vraelys, en persoonlike onderhoude is onderneem om die agtergeblewe verbruikers in die Soshanguve gebied se behoeftes na kleinhandelsafsetpunte te bepaal. Die bevinding is dat die meeste verbruikers buite hul woongebied werksaam is, 'n gemiddelde inkomste van tot R2 000 per maand verdien, en dat taxi's die hoofvervoermiddel is. Kleinhandelsaankope word hoofsaaklik in Pretoria en Mabopane gedoen. Daar bestaan wel 'n behoefte na formele kleinhandelsafsetpunte, veral vir bederfbare produkte en kruideniersware soos voorsien deur bekende kleinhandelsintellings soos die OK Bazaars. Die ondersoek bevestig dat Soshanguve kleinhandelsbeleggingsgeleenthede bied vir verskeie kleinhandelsfasiliteite.
dc.description.abstract South-Africa experienced unknown urbanisation and disadvantaged consumers flocked to the cities. Continuous urbanisation causes infrastructural problems such as a lack of electricity, water, and sewerage facilities. The absence of formal retail outlets in these areas poses the question what retailing needs these consumers do have. A simple random probability research study with a sample of 300 households, a questionnaire, and personal interviews was used to determine the disadvantaged consumers' needs for retail outlets in the Soshanguve area. The results indicate that most consumers work outside Soshanguve, earn an average of up to R2 000 per month, and use taxi's as a means of transportation. Retail purchases are made in Pretoria and Mabopane. There is a definite need for formal retail outlets, especially for perishables and groceries as provided by retailers such as OK Bazaars. The research confirms that there are retail investment opportunities in Soshanguve for the establishment of various retail facilities.
dc.format.extent 1 online resource (xv, 375 leaves) en
dc.language.iso af
dc.subject Evolution of Retail in South Africa
dc.subject Gap theory
dc.subject Retail environment
dc.subject Distribution decision making
dc.subject Classification of retailers
dc.subject Retail location
dc.subject Retail innovation theories
dc.subject Consumer behaviour
dc.subject Retail intermediaries
dc.subject Distribution channel management
dc.subject.ddc 381.10968228 POTG en
dc.subject.lcsh Retail trade -- South Africa -- Soshanguve. en
dc.subject.lcsh Store location -- South Africa -- Soshanguve. en
dc.subject.lcsh Stores en
dc.title Die behoefte van verbruikers na kleinhandelsafsetpunte in die Soshanguve-gebied en
dc.type Dissertation
dc.description.department Business Management
dc.description.degree M. Comm. (Business Management) en


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