The strategic importance of regional economic integration to multinational companies (MNCs) : a study of South African MNCs' operations in the SADC

Abstract

Though the strategic importance of regional economic integration to multinational companies (MNC) has been researched extensively internationally, this concept has not been studied in South Africa. In fact, there is a growing nostalgia that with the South African Development Community (SADC) moving towards its set macroeconomic convergence targets; regional economic integration eventually leads to macroeconomic stabilisation. This ultimately becomes the root of growth in a region that has been severely affected by globalisation, financial crises, increasing government debt and budget deficit problems. This study, hence, tries to find out how the critical decisions of South African MNCs are made when operating within regional markets. Consequently, statistical econometric models were developed to test time-series data from 1980-2011 using the best (most efficient) linear unbiased estimator (BLUE) ordinary least square regression technique. An analysis was then done to investigate how South African firms have been able to gain maximum benefits by adopting the SADC as its major trading bloc in Africa. The study’s findings showed that the major barriers that impede MNCs of South African origin from penetrating these markets were custom duties, direct and indirect tariffs. It was observed that this would only be reduced by regional integration. Determined to critically interrogate the problems detailed in this research, three hypotheses were tested, analysed and subsequent interpretation of the findings revealed that South African MNCs contribute positively to regional economic growth and investment in the SADC. Furthermore, the study found out that although these factors were important, they were not the only variables that stimulated the competitiveness of South African MNCs in the SADC region. The literature review sections of this study found that the adoption of strategic management initiatives by MNCs improved the operation of transnational companies in South Africa. A comparison between the value of South African MNCs, as well as, other explanatory variables, and the Gross Domestic Product (GDP) of both South Africa and the SADC using time series data for the period 1980-2011 indicated that there was a positive relationship between the contribution of MNCs to South Africa’s economy and the GDP of both South Africa and the SADC. This proved that there is a significant link between MNC growth and national/regional productivity. In conclusion, the study established that the findings of the literature review were theoretically in sync with the empirical analysis. Also, the outcome of this study concurred with the findings of similar research. In essence, regional trade arrangements are an increasingly important element of the global trade environment, of which the move by South Africa’s MNCs to operate in the SADC market was a positive one. Finally, the study found out that for these firms to be successful in the international business arena, business management decisions need to be made, only after a detailed strategic analysis of the significance of regional economic integration is considered. This integrative framework certainly determines the operational efficiency, survival and profitability of most MNCs that operate within the region.