A competitive intelligence implementation model

Abstract

Today companies are competing on the basis of what they know, how fast they learn it, and how well they use what they learn. At the heart of this knowledge-based competition lie knowledge and even more important intelligence. Competitive Intelligence, as a discipline, is increasingly being viewed as a critical enabler to reach competitive advantage.

Previous research, however, suggest that South African com¬panies showed a general lack of appropriate pro¬cesses or structures for competitive intelligence compared to their international counterparts.

The research aims to demonstrate, through a case study, how the theoretical concepts associated with competitive intelligence can be translated into practice so as to ensure efficient and cost effective competitive intelligence practices and thus contribute to the future success of competitive intelligence programmes in South Africa.