dc.description.abstract |
International Relations and Partnerships has become an essential part of the
development of the academic reputation of any university. That has to do with the
fact that higher education has become, especially in many developed countries, a
major industry, a foreign exchange earner and a means of marketing the country
concerned. Universities also have a brand value that must be nurtured and cultivated.
In that regard, higher education is very much in the same league as manufacturing,
tourism and services etc. |
en_US |