Marketing communication methods
used by tour operators in Gauteng

Van der Merwe, Michelle Caroline

dc.contributor.advisor	Machado, Ricardo	en
dc.contributor.author	Van der Merwe, Michelle Caroline	en
dc.date.accessioned	2009-08-25T10:46:17Z
dc.date.available	2009-08-25T10:46:17Z
dc.date.issued	2003-11
dc.date.submitted	2003-11-30	en
dc.identifier.citation	Van der Merwe, Michelle Caroline (2003) Marketing communication methods used by tour operators in Gauteng, University of South Africa, Pretoria, <http://hdl.handle.net/10500/738>	en
dc.identifier.uri	http://hdl.handle.net/10500/738
dc.description.abstract	The purpose of this study is to determine which marketing communication methods tour operators in Gauteng, registered with SATSA, utilise. Tour operators aim to enhance tourist experiences. Companies need to be exposed to the marketplace to attract and keep business, thus marketing communication methods used by tourism organisations are examined at length. The results for the study were obtained using a web-based questionnaire. Main findings include the fact that SATSA-registered tour operators frequently use interactive media, direct marketing and advertising. Word of mouth was continually regarded as an important marketing communication method. The larger the company, the more likely it is to use advertising. Interactive media can be used by small and large companies alike. Many marketing communication methods that are used frequently were not deemed to be efficient. One may therefore conclude that SATSA-registered tour operators in Gauteng prefer to use interactive media.	en
dc.format.extent	1 online resource (xiv, 262 leaves)
dc.language.iso	en	en
dc.subject	Tourism	en
dc.subject	Marketing communication tools	en
dc.subject	South African Tourism	en
dc.subject	SATSA	en
dc.subject	Tour operator	en
dc.subject	Tourist guide	en
dc.subject	Gauteng	en
dc.subject	South Africa	en
dc.subject	Foreign tourists	en
dc.subject	Marketing mix for services	en
dc.subject	Personal marketing communication	en
dc.subject	Direct marketing	en
dc.subject	Interactive media	en
dc.subject	Personal selling	en
dc.subject	Word of mouth	en
dc.subject	Nonpersonal marketing communication	en
dc.subject	Advertising	en
dc.subject	Sales promotion	en
dc.subject	Public relations	en
dc.subject.ddc	658.802
dc.subject.lcsh	Communication in marketing -- South Africa -- Gauteng
dc.subject.lcsh	Marketing -- South Africa -- Gauteng
dc.subject.lcsh	Tourism -- South Africa -- Gauteng -- Marketing
dc.title	Marketing communication methods used by tour operators in Gauteng	en
dc.type	Dissertation	en
dc.description.department	Business Management	en
dc.description.degree	M. Comm. (Business Management)	en