Browsing Unisa ETD by Advisor "Machado, Ricardo"

Now showing items 1-8 of 8

Consumer perceptions of service quality at Licensing Service Centers within the City of Tshwane Metropolitan Municipality

Hlaka, Pebetsi Cleopatra (2020-09)

Public sector organisations are facing challenges in the delivery of quality service to public consumers. Poor service delivery at licensing service centres is a daily topic discussed by the public and media. The aim of ...
Exploring customer satisfaction with the healthier food options available at fast-food outlets in South Africa

Gopaul, Melanie (2014-07-03)

The South African fast-food industry is growing steadily, and so is the trend towards healthy eating. South Africans are becoming more aware of what they put into their bodies and not only do they want to consume meals ...
Exploring the factors that influence consumer loyalty towards a retail clothing store in Gauteng

Du Toit, Michael (2013-02-27)

Retailers are turning to loyalty marketing to attempt to sustain profitability by encouraging consumer loyalty. This study aimed to explore the factors that influence consumer loyalty towards Edgars, the largest clothing ...
A loyalty segmentation model for the South African men's retail credit fashion industry

Metelo-Liquito, Antonio Daniel (2009-08-25)

This study proposes a loyalty segmentation model for the South African men's retail credit fashion industry. Retailers operate in a highly competitive market where competitors strive for share-of-wallet of the same customer. ...
Marketing communication methods used by tour operators in Gauteng

Van der Merwe, Michelle Caroline (2003-11)

The purpose of this study is to determine which marketing communication methods tour operators in Gauteng, registered with SATSA, utilise. Tour operators aim to enhance tourist experiences. Companies need to be exposed to ...
Marketing tactics of selected micro small businesses in the East London CBD area

Chandler, Geoffrey John (2009-08-25)

This study investigates the application of conventional marketing tactics of 93 hawkers in the East London Central Business District (CBD). Its focus is on what is being practiced in this informal trading environment from ...
The perception of social media as a promotional mix element in star-graded accommodation establishments in the Western Cape province of South Africa

Van Niekerk, Claudette (2014-12)

Since the advent of the Internet, the number of individuals and organisations using tools such as the World Wide Web and cell phones has increased, and is continuing to grow at a rapid pace. Social media has provoked ...
Visual merchandising displays' effect on consumer perceptions in Tshwane : an exploratory study into the South African apparel retail industry

Hefer, Yolande (2013-04-22)

This research study acquired a consumer response centred approach to visual merchandising stimuli, in an attempt to holistically consider this area of the retail industry. Consumers‟ perceptions towards visual merchandising ...

Browsing Unisa ETD by Advisor "Machado, Ricardo"

Browsing Unisa ETD by Advisor "Machado, Ricardo"

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