Marketing strategies for secondary schools in the Lejweleputswa district (Goldfields region) of the Free State

Abstract

Education in the Lejweleputswa District of the Free State Province is repeatedly disrupted by violence and strikes. This unprotected and unhealthy situation in schools lead to declining learner numbers of enrolment in some schools. With the introduction of the South African Schools Act of 1996, the township secondary schools lost their learners to urban secondary schools. The decline in the number of learners is also likely to be caused by lack of strategic marketing by school stakeholders in some secondary schools in the Lejweleputswa District. This research is to explore the nature and context of marketing schools and the impact of marketing schools on the provision of learner enrolment at schools. The conceptual framework of the research is based on the fact that all SMT's, learners and parents, if kept empowered through marketing strategies in schools, should be able to serve the community well. The skills and knowledge the SMT's have, should enable them to assert themselves in the deliverance of quality education.