Stakeholder Challenges Impeding Attainment of Blue Flag Status at Eastern Beach in East London, South Africa

Abstract

This research explores the challenges faced by public and private stakeholders at Eastern Beach in East London, that are preventing attainment of Blue Flag status. Blue Flag beaches are a major tourism drawcard, yet the Eastern Cape province of South Africa is facing obstacles that impede achievement of this ecolabel. To investigate this, the paper focuses on Eastern beach. Twenty public and private stakeholders involved in coastal planning and management in East London participated in individual virtual semi-structured interviews. Through thematic analysis, key themes were identified. Findings indicate that public control, safety and security as well as infrastructure are key challenges. Environmental management also requires attention as several negative impacts prevail. Furthermore, the need for concerted stakeholder coordination in the drive toward Blue Flag status emerged as a necessity. Considering the potential of Eastern Beach, it would be favourable to East London to have this beach accredited. It would enhance sustainable tourism development with its positive economic, social and environmental impacts. The identification of the challenges can assist stakeholders in moving towards this status. These findings could also apply to managers at other beaches that are aiming to attain, maintain or regain Blue Flag accreditation.