Narrating psychosocial experiences and coping strategies of female Informal traders at Tshakhuma

Abstract

Women entrepreneurs in the formal or informal sector continue to encounter social, psychological, political, and religious-related challenges, inhibiting their functioning. Consequently, this study explored the psychosocial experiences affecting the informal female traders at Tshakhuma fruit market in Limpopo, South Africa and the coping strategies employed to mitigate psychosocial experiences. The study adopted an interpretivism approach and applied a qualitative methodology and narrative design. Seven informal female traders shared their psychosocial experiences and coping strategies through stories and were collected using unstructured interviews. The narrative thematic analysis was used to analyse the interviews, and psychosocial experiences and coping strategies themes are developed. The family, work environment, and sociocultural social systems guided the psychosocial experiences themes. Lazarus and Folkman informed the coping strategies themes. The findings provided some understanding of women's entrepreneurship in the informal sector, but the findings cannot be extended in another context