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Browsing College of Economic and Management Sciences by Subject "competitive intelligence, Brazil, developing countries"

Browsing College of Economic and Management Sciences by Subject "competitive intelligence, Brazil, developing countries"

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  • Du Toit, ASA; Sewdass, Nisha (Unisa Press, 2014)
    Competitive intelligence (CI) as a strategic management tool is essential for organisations in developing countries. This article provides an overview of the current state of CI in Brazil. A questionnaire survey methodology ...

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