Browsing College of Economic and Management Sciences by Subject "Consumer loyalty programs -- South Africa -- KwaZulu- Natal North Coast -- Case studies"
Browsing College of Economic and Management Sciences by Subject
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Browsing College of Economic and Management Sciences by Subject "Consumer loyalty programs -- South Africa -- KwaZulu- Natal North Coast -- Case studies"
The primary purpose of this study was to determine consumers’ perceptions of loyalty programmes offered by cosmetic retailers in Durban and on the KwaZulu-Natal North Coast, South Africa. A broad and in-depth literature ...