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What does literature say about hotel B2B sales: Ugly duckling or swan?

Nienaber, Hester; McNeill, R.G. (Advances in Hospitality and Tourism Marketing and Management (AHTMM), 2018)

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Author
- McNeill, R.G. (1)
- Nienaber, Hester (1)
Subject
- Hotel B-2-B sales; salesforce organization; top-line revenue; profitability; US (1)
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Date Issued
- 2018 (1)
Has File(s)
- Yes (1)