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Bridging the academic-practitioner chasm: Towards a model of hotel B2B sales.

McNeill, R.G.; Nienaber, Hester (Global Business and Technology Association (GBATA), 2018)

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Author
- McNeill, R.G. (1)
- Nienaber, Hester (1)
Subject
- B2B sales; competitive advantage; conceptual; hotel industry; model; strategic accounts; theory building; value-exchange management (1)
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Date Issued
- 2018 (1)
Has File(s)
- Yes (1)