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Browsing Theses and Dissertations (Applied Management) by Author "Van Zyl, Cina"

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Optimum market-positioning models for South African arts festival scenarios

Van Zyl, Cina (2005-11)

The purpose of the study was to develop an optimum market-positioning model for the special interest tourism market to support arts festivals in South Africa (SA). Three subareas were deemed essential for the model, namely ...

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