Visitor perceptions and awareness of litter at the Johannesburg Zoo

Abstract

The aim of the study was to determine how litter affects the image of the environment and the animals at the Johannesburg Zoo, situated in the Northern part of Johannesburg, as perceived by various stakeholders. Furthermore, effectiveness of the educational awareness programmes developed and currently being presented at the Zoo were assessed. The central themes of the research on the issue of litter in a conservation area included the current status of litter in the Johannesburg Zoo, the perception of stakeholders frequenting or living in the vicinity of the Zoo and the nature and effectiveness of educational programmes presented at the Zoo. The stakeholders included visitors (n=332), employees (n=20) and others who represented the Zoo and people from the neighbouring Forest Town. It was possible to collect data on the premises while the Zoo was in full operation. The data-collection tools included two questionnaires (for visitors and employees) and interviews (other stakeholders), as well as a reflective recall of eight years of hands-on experiences and observations of a current curator at the Zoo. The latter served as a situation analysis of the Zoo to provide a backdrop for exploring the litter problem and served as background for designing the data-collection tools. The data of the survey conducted with questionnaires was quantitative in nature and was analysed descriptively in form of frequencies and percentages. The qualitative data gathered by means of the interviews were analysed and described against the experiences, beliefs and contact with the Zoo of the specific stakeholder. The educational programmes were described and the content assessed based on the effectiveness regarding litter minimisation information. The situation analysis revealed some tragic consequences of littering at the Zoo. It became clear that educating the public was a necessity to provide knowledge in such a way that it would inculcate a spirit of caring about and valuing the environment and the animals. All stakeholders identified that the Zoo has a serious litter problem and that the signboards needed more specific litter control messages and should be placed strategically so that they are noticed. Although the number of dustbins were sufficient, their distribution and placement in and around the Zoo were not effective. Educational programmes were considered by all to be the answer to the litter problem if the content could be expanded to include information on the consequences of and the legislation on littering. Recommendations regarding litter management for Johannesburg Zoo and for further investigation were suggested.