Towards the functionality South African internet banking websites should provide to address the needs of generation-Y users

Mtimkulu, Sebabatso

dc.contributor.advisor	Van Biljon, J. A.
dc.contributor.advisor	Van Dyk, T.
dc.contributor.author	Mtimkulu, Sebabatso
dc.date.accessioned	2015-03-23T12:27:00Z
dc.date.available	2015-03-23T12:27:00Z
dc.date.issued	2014-07
dc.identifier.citation	Mtimkulu, Sebabatso (2014) Towards the functionality South African internet banking websites should provide to address the needs of generation-Y users, University of South Africa, Pretoria, <http://hdl.handle.net/10500/18415>	en
dc.identifier.uri	http://hdl.handle.net/10500/18415
dc.description.abstract	Despite the widespread adoption of Internet banking, no guidelines exist on what functionality the techno-savvy Generation-Y customer segment (20–37 years) expects from Internet banking websites. This research investigated the functionality that South African Generation-Y customers require from this transacting platform. A user-centred design philosophy with a mixed method research design was used. The technological characteristics of Generation-Y, abstracted from the literature, were aligned with functionality trends of future Internet banking websites to formulate an initial list of Internet banking functionality guidelines. These were evaluated using a survey and interviews, and were also used in a heuristic evaluation of the Internet banking platforms of five South African banks. The findings were integrated to synthesise functionality guidelines. A visual representation of these guidelines was constructed as wireframes for evaluation by Generation-Y users. This study makes a contribution by providing a validated list of Internet banking functionality guidelines for Generation-Y banking customers.	en
dc.format.extent	1 online resource (xiv, 299 leaves) : colored illustrations
dc.language.iso	en	en
dc.subject	Functionality	en
dc.subject	Internet banking	en
dc.subject	Generation Y	en
dc.subject	User experience	en
dc.subject.ddc	332.1702854678
dc.subject.lcsh	Internet banking -- South Africa	en
dc.subject.lcsh	Banks and banking -- Customer services -- South Africa	en
dc.subject.lcsh	Financial services industry -- Information technology -- South Africa	en
dc.subject.lcsh	Consumer behavior -- South Africa	en
dc.title	Towards the functionality South African internet banking websites should provide to address the needs of generation-Y users	en
dc.type	Dissertation	en
dc.description.department	College of Engineering, Science and Technology	en
dc.description.degree	M. Tech. (Information Technology)