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Recent submissions

Theses and Dissertations (Communication Science): Recent submissions

Now showing items 1-20 of 157

An analysis of the implementation of communication integration in Metropolitan Life Insurance in South Africa

Sokana, Nozimanga (2023-04)

This study evaluated communication implementation within Metropolitan Life Insurance (“Metropolitan”) in South Africa. In the current volatile and competitive market setting where companies have similar offerings, compounded ...
Investigating Covid-19 twitter sentiments during the 2021 vaccine roll-out in South Africa

Jimoh, Sinenhlanhla (2022-01)

Vaccination is a vital component in the control of a pandemic like COVID-19. However, to a certain extent, COVID-19 vaccines have been met with public fear and scepticism, thereby making it difficult for communication ...
An analysis of the extent of cyberbullying awareness among the stakeholders in the selected public school in Gauteng, South Africa

Noguba, Nwabisa (2023-08-07)

Lack of technological infrastructure and poor adoption of digital literacy in South African schools have been cited as some of the factors that impede the success of cyberbullying awareness implementation and monitoring ...
A textual analysis of three, South African, online newspapers (2021-2022) on the representation of the Economic Freedom Fighters

Legodi, Nancy Mapule (2023-07)

This study, entitled “A textual analysis of three, South African, online newspapers (2021-2022) on the representation of the Economic Freedom Fighters”, is a cross-sectional, mixed methods textual analysis investigating ...
Tracking the diffusion and adoption of ICTs among SMMEs in the agribusiness sector in Tshwane, South Africa

Kgaabi, Kwena Dominic (2022-10-24)

Small, medium and micro enterprises (SMMEs) are key catalysts for advancing inclusive growth and development in South Africa. Information and communication technologies (ICTs) have transformed and revolutionised the way ...
Brand communication and its influence on brand loyalty in the banking industry : an evaluation of First National Bank Customers

Ndlovu, Zamabomvu Tracey (2023-05)

This study was conducted with the aim to investigate whether brand communication is effective in influencing South African customers to remain loyal to a specific bank, in this case, First National Bank, or if there ...
Practice of participatory communication : asset based community development legacy project in Lusikisiki, Eastern Cape

Maphumulo, Andile Bongeka (2022-11-30)

The purpose of the study was to explore the practice of participatory communication by the South African National Road Agency (SANRAL) on the Asset Based Community Development (ABCD) project in Lusikisiki, Eastern Cape ...
A conceptual framework for social-media crisis communication to build stakeholder relationships in Ghana

Tella, Fortune (2023-01)

People are spending more time on social media, which means that public-relations professionals need to pay more attention to managing the reputation of their organisations. However, many Ghanaian organisations are not ...
Developing a framework for public relations practice : an examination of gender issues among female PR practitioners in Ghana

Abudulai, Justice Issah (2023-01)

This study aimed to develop a current and appropriate framework for Public Relations (PR) practice among female practitioners in Ghana by investigating gender issues in PR among female practitioners in Ghana. Data were ...
Internal communication satisfaction at the NGO, gender links, with a specific focus on media quality, channel selection and technology

Mataruse, Vimbai (2023-01)

We have long known that communication satisfaction is of utmost importance, but as it is in business organisations, so it is in non-profit organisations. Theorists have acknowledged that substantial communication ...
Management approaches in the construction sector as experience by employees: a decolonial study: a research report

Mazibuko, Bafana Robinson (2022-11)

Employees in the South African context are not at a happy state as the result of the way they are being managed (Kamoche 2011:1; Mangaliso 2001:29; Thomas & Bendixen 2000:509). The country’s workplace is characterised ...
Towards a decolonial medical treatment team approach : the case of mental healthcare in South Africa

Asongu, Acha-Anyi (2023-01-26)

Collaborative medical treatment teamwork through effective communication can enhance mental healthcare. Therefore, medical treatment teamwork is widely advocated as an approach for treating mentally ill patients, since ...
Fake news and the political economy of the media in Ghana : the era of the Fourth Industrial Revolution

Kwode, Paul Achonga Kabah (2022)

This study investigates fake news and the political economy of the media in Ghana in the interplay of convergence of technology in the era of the fourth industrial revolution. It adopts the exploratory sequential mixed-method ...
Mediated representations of violence against women (VAW) in the South African public broadcasting service: a study of cognitive effects of gendered communication

Manala, Thabile Keletso (2022-09-12)

This research seeks to investigate, in an explanatory nature, how South Africa’s broadcast media represents the narrative of gender equality amid the culture of violence against women (VAW) within this society. Feminist ...
Interpretation and influence of television alcohol advertisements on consumption considerations by youth in Elim, Limpopo: A reception analysis

Muleya, Tshimangadzo Elea (2022-09)

This is a reception study, which explores and evaluates, through in-depth interviews and surveys, how television audiences or consumers interpret alcohol advertisements. The aim is to understand the influence of the ...
An analysis of the representation of women in Forbes Africa and Business Day

Dorasami, Mary Magdalene (2022-02)

This study aims to analyse the representations of women in business media through the identification of media discourses and underlying meanings in visual images. Prior research studies have indicated that there is minimal ...
Deconstructing populists rhetoric presented in the tweets of the South African Trade Union, Association of Mineworkers and Construction Union (AMCU): a critical discourse analysis study

Matsha, Ngoako Moses (2022-01-19)

This study argues that social media network Twitter possess underlying political populist rhetoric and uses different discursive practices in the verbal and visual texts primarily to legitimise and/or delegitimise a political ...
An assessment of the influence of organisational culture on communication practice within the Gauteng Department of Social Development

Tlalang, Mosiami Hendrick (2019-09-20)

This study analyses the extent to which organisational culture influences and shapes an organisation’s communication practice, in the Gauteng Department of Social Development. This emanates from the realisation by the South ...
Exploring the perceptions of Professional Editors Guild members on their participation in the association’s asynchronous communication : e-mail

Maseko, Pholile Faith (2022-02-25)

The Professional Editors Guild is an online-based association for language practitioners in South Africa and designed the e-mail forum intending to reach out to members that could need professional editing support. Since ...
Theoretical guidelines to support patient-centred health campaign messages within an integrated marketing communication (IMC) approach: a case study

Mawasha, Lucky (2021-02-03)

Health campaign messages used for health promotional purposes have always served a vital role to educate communities on issues that concern their health. However, social and cultural aspects need to be catered for ...

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