Criteria for a South African course in intercultural business communication : the case of Iscor in Japan

Abstract

This study identifies the need for intercultural business communication competence and contends that a course in this field is of particular relevance to South African organisations. The aim of this study is to identify, through needs analysis, the specific intercultural business communication requirements of lscor managers with regard to Japan. The requirements are identified in such a way that they may be used as the criteria for an intercultural business communication course. Quantitative and qualitative research methods were used in the study. The results of the research indicate that managers generally lack knowledge of various communication aspects relating to Japan. Participants also indicated a high degree of culture shock in terms of specific intercultural factors. The findings of the study form the content topics around which a course in intercultural business communication may be developed. The relative value of the topics to specific managers is also identified.