Prestige terminology and its consequences in the development of Northern Sotho vocabulary

Abstract

The thesis investigates the factors which lead to the development of 'prestige' terminology in the Northern Sotho vocabulary. It investigates the factors which lead to the development of 'prestige' language varieties and 'prestige' dialects, which are sources of 'prestige' terminology. These factors include, inter alia, urbanization, industrialization, the missionary activities and standardisation. The thesis tries to explain the reason why most of the Northern Sotho people do not feel free to speak their language when they are among other communitiesK__U explains the reason why the speakers of the so-called 'inferior' dialects of Northern Sotho have an inferiority complex while the speakers of the 'prestige' dialects have confidence when speaking their dialects. The people who are residents of the urban and industrialized areas have a high standard of living due to the availability of employment opportunities, while the rural communities are usually unemployed and, as such, their standard of living is low. This elevates the urban community to a high status which is shared by the type of language they speak. The rural communities start associating themselves with the urban communities by imitating the urban varieties in order to elevate themselves. This is one of the reasons which lead to the widespread use of urban slang and other language varieties which are associated with the urban areas of South Africa, i.e. the PWV (Pretoria, Witwatersrand and Vereeniging). Standardisation of Northern Sotho and the missionary activities within the Northern Sotho communities led to the creation of 'superior' and 'inferior' dialects. The missionary societies established missionary stations among certain Northern Sotho communities while other communities did not have these stations, and became the vanguards of Western civilization among the indigenous people of Southern Africa. ~The dialects among which the missionary stations were established came to enjoy a high status since these varieties were the first to be converted to written forms. In this case, the first varieties to be considered during standardisation were those which had a written orthography, and this is exactly what happened in the standardisation of Northern Sotho.