Media usage and preference of consumers in the Transkei

Smit, Johannes Jacobus

dc.contributor.advisor	Botha, J.A.R.
dc.contributor.author	Smit, Johannes Jacobus	en
dc.date.accessioned	2015-01-23T04:24:15Z
dc.date.available	2015-01-23T04:24:15Z
dc.date.issued	1992-11	en
dc.identifier.citation	Smit, Johannes Jacobus (1992) Media usage and preference of consumers in the Transkei, University of South Africa, Pretoria, <http://hdl.handle.net/10500/16063>	en
dc.identifier.uri	http://hdl.handle.net/10500/16063
dc.description.abstract	The objective of this study is to establish the media usage and preference of consumers in the Transkei. The results are of special significance to media planners and advertisers in so far as they will assist in the media selection process. This in turn will form the basis of improved marketing communication between media planners and advertisers on the one hand and Transkeian consumers on the other. The media types investigated were newspapers, magazines, television and radio. The results indicated that three newspapers (Daily Dispatch, Intsimbi and Imvo), three magazines (!bona, Pace and Orum), one television channel {TV 2 - now CCV-TV) and one radio station (Radio Transkei) are extremely popular among the majority of Transkeians. The research results also indicated that the following topics are very popular in all the media types: local news, sport, education and arts/cultural articles. The results further indicated that Transkeians are generally favourably inclined towards advertisements.
dc.format.extent	1 online resource (xi, [16] 194 leaves)	en
dc.language.iso	en
dc.subject.ddc	659.10968791	en
dc.subject.lcsh	Advertising -- South Africa -- Transkei	en
dc.subject.lcsh	Marketing -- South Africa -- Transkei	en
dc.subject.lcsh	Marketing -- South Africa -- Transkei -- Management	en
dc.subject.lcsh	Marketing research -- South Africa -- Transkei	en
dc.subject.lcsh	Consumers -- South Africa -- Transkei -- Attitudes	en
dc.subject.lcsh	Consumer behavior -- South Africa -- Transkei	en
dc.subject.lcsh	Sales promotion -- South Africa -- Transkei	en
dc.subject.lcsh	Communication in marketing -- South Africa -- Transkei	en
dc.subject.lcsh	Mass media -- South Africa -- Transkei	en
dc.subject.lcsh	Advertising media planning -- South Africa -- Transkei	en
dc.subject.lcsh	Consumers -- South Africa -- Transkei	en
dc.title	Media usage and preference of consumers in the Transkei	en
dc.type	Dissertation
dc.description.department	Economics
dc.description.degree	M.Com (Business Economics)