Guiding principles for adopting and promoting the use of Enterprise 2.0 collaboration technologies within the enterprise environment

Abstract

Although Enterprise 2.0 collaboration technology toolsets present enterprises with a significant amount of business benefits, such as improved enterprise communication, collaboration, creativity and innovation; nevertheless, enterprises are still facing tremendous challenges in promoting and sustaining end-user adoption. The challenges associated with the adoption and promotion of Enterprise 2.0 collaboration technologies can often be linked to a resistance to change, a closed culture environment, and concerns pertaining to information security, technology complexity, as well as an unclear enterprise collaboration technology strategic roadmap. The primary objective of this study was to determine how generic guiding principles could facilitate the adoption and promotion of Enterprise 2.0 collaboration technologies within an enterprise environment. In support of the primary objective, our sub-objectives were to identify the challenges that enterprises, as well as enterprise end-users experience when adopting and promoting Enterprise 2.0 collaboration technologies, as well as to explore and describe the critical success factors for adopting and promoting Enterprise 2.0 collaboration technologies. A case study technique was used to gather the data from a large South African information and communications technology (ICT) enterprise operating within the retail sector based in Johannesburg. Enterprise end-users that formed part of the case study were selected by using purposive sampling. The end-users were selected, based on their experience, project sponsorship, as well as the project-participation roles performed in the adoption of their Enterprise 2.0 collaboration technology toolset. Semi-structured interviews were conducted on three (3) end-users, comprising a business analyst, a technology specialists and a senior executive. Furthermore, administered questionnaires were completed by five (5) end-users, who actively use their Enterprise 2.0 collaboration technology toolset on a daily basis, performing operational, as well as business administrative tasks. This study used a qualitative research approach. Since validity forms a vital role in any qualitative study, this research study incorporated three validity approaches, including: the theoretical, internal and external approaches. The theoretical and external validity approaches were used to validate the identified guiding principles through a systematic review of the existing literature, as well as reviews and comments obtained from two subject-matter experts representing independent enterprises. Furthermore, internal validity was employed to complement and substantiate the research findings, consisting of project documents and reports made available by the enterprise. The main contribution in this research study is a set of ten (10) guiding principles that could be applied by enterprises either planning to, or in the process of adopting an Enterprise 2.0 collaboration technology toolset. Furthermore, the guiding principles could assist enterprises in formulating a Enterprise 2.0 collaboration technology adoption strategy, incorporating key adoption elements, including commitment, promotion and sustainability.