Water crisis in cities : an investigation into the contribution of water demand management towards mitigating the scarcity of potable water in the city of Bulawayo

Abstract

The study investigates the contribution of WDM towards mitigating scarcity of potable water in cities with particular reference to Bulawayo.WDM origins and its successes are traced. The study classifies scarcity representations into four categories and reveals that the scarcity in Bulawayo satisfies all the four representations hence calls it total scarcity. The research employed document study, questionnaires, interviews and a focus group to collect data. Document study revealed that water restrictions successfully mitigate the scarcity in Bulawayo. Field work partially confirmed the usefulness of WDM in the life of the city and revealed the need to synchronize the conceptualizations of WDM among different stakeholders in order for the paradigm to do even more in terms of mitigating scarcity. The results were interpreted in terms of TPB. The key recommendation of the study is that the city invests in water use behaviour change in order to realise huge water savings.