Communication audit as an integrated 
communication measurement instrument: a case study

Antonis, Natachia

dc.contributor.advisor	Barker, Rachel	en
dc.contributor.advisor	Van der Walt, Elizabeth Alletta	en
dc.contributor.author	Antonis, Natachia	en
dc.date.accessioned	2009-08-25T10:50:50Z
dc.date.available	2009-08-25T10:50:50Z
dc.date.issued	2009-08-25T10:50:50Z
dc.date.submitted	2005-11-30	en
dc.identifier.citation	Antonis, Natachia (2009) Communication audit as an integrated communication measurement instrument: a case study, University of South Africa, Pretoria, <http://hdl.handle.net/10500/1228>	en
dc.identifier.uri	http://hdl.handle.net/10500/1228
dc.description.abstract	Intraorganisational communication and its integration in the organisation is increasingly being recognised as a fundamental contributor to organisational success and needs to be prioritised as a strategic priority. In light of the contribution that intraorganisational communication can make, the measurement of its effectiveness, especially in relation to its integration, is critical. As such, a measurement instrument that measures the integration of intraorganisational communication would enable organisations to improve such integration of intraorganisational communication from a holistic perspective. In the context of this research the Communication Audit provides the framework for the measurement of intraorganisational communication and its integration and endeavours to establish whether the Communication Audit can measure the integration of communication	en
dc.format.extent	1 online resource (288 leaves)
dc.language.iso	en	en
dc.subject.ddc	658.45
dc.subject.lcsh	Communication in organizations
dc.subject.lcsh	Communication policy
dc.subject.lcsh	Communication
dc.title	Communication audit as an integrated communication measurement instrument: a case study	en
dc.type	Dissertation	en
dc.contributor.email	djagegjj@unisa.ac.za	en
dc.description.department	Communication Science	en
dc.description.degree	M.A. (Organisational Communication)	en