The effect of avocado consumer preferences and behaviour on the global commercialization of new avocado horticultural intellectual property

Bekker, Theo Frederik

dc.contributor.advisor	Shipham, Sidney
dc.contributor.author	Bekker, Theo Frederik
dc.date.accessioned	2012-08-20T12:31:28Z
dc.date.available	2012-08-20T12:31:28Z
dc.date.issued	2012-08-20
dc.identifier.uri	http://hdl.handle.net/10500/6137
dc.description.abstract	The study’s aim was to determine how consumers relate to specific factors that affect the way in which fruit is marketed in supermarkets. This might have an influence on effective commercialization of new intellectual property in the global avocado industry.	en
dc.relation.ispartofseries	2011 MBL 3 Research Report;
dc.subject	Commercialization	en
dc.subject	Avocado industry	en
dc.subject	Consumer preferences	en
dc.subject	Intellectual property	en
dc.subject	Horticulture	en
dc.subject.ddc	338.1354
dc.subject.lcsh	Avocado -- Varieties	en
dc.subject.lcsh	Avocado industry -- Economic aspects	en
dc.subject.lcsh	Avocado industry -- Public opinion	en
dc.subject.lcsh	Intellectual property	en
dc.subject.lcsh	Consumers' preferences	en
dc.subject.lcsh	Consumers -- Attitudes	en
dc.title	The effect of avocado consumer preferences and behaviour on the global commercialization of new avocado horticultural intellectual property	en
dc.type	Research report	en
dc.description.department	Graduate School of Business Leadership	en
dc.description.degree	MBL	en