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Competitive advantage through relationships in ABSA Private Bank

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dc.contributor.author Browne, Richard
dc.date.accessioned 2011-06-28T11:12:50Z
dc.date.available 2011-06-28T11:12:50Z
dc.date.issued 2011-06-28
dc.identifier.uri http://hdl.handle.net/10500/4448
dc.description.abstract This study investigates the dynamic and challenging affluent market of the South African banking sector. An evolution in client demands has created a need for a more exclusive banking solution known as private banking. The research project takes place in the ABSA Private Bank Gauteng Division, the population of which are private bankers and financial planners involved in the actual client facing engagements. Through a questionnaire sampling 40 client facing staff, responses were gathered followed by deeper investigation into the objectives through interviews of both the direct reporting lines in each of the suites in the province, including the provincial executive. en
dc.relation.ispartofseries MBA Research Report;2011
dc.subject Banking industry en
dc.subject Private banking en
dc.subject Relationship banking en
dc.title Competitive advantage through relationships in ABSA Private Bank en
dc.type Research Report en


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