Browsing Research Outputs (Life and Consumer Sciences) by Author "Pandarum, Reena"

Now showing items 1-2 of 2

Determining female consumers’ perceptions of garment fit, personal values and emotions when considering garment sizing

Kasambala, Josephine; Kempen, Elizabeth; Pandarum, Reena (Wiley, 2015)

Female consumer’s clothing shopping experience is primarily influenced by the appearance and fit of a garment that may be influenced by their personal values and is a process that involves emotions (Otieno et al., 2005; ...
Female consumers’ perceptions of garment fit, personal values and emotions considering their body shapes

Kasambala, Josephine; Kempen, Elizabeth; Pandarum, Reena (Department of Marketing Management at the University of South Africa (Unisa), 2015)

When female consumers encounter garment fit problems as a result of their body shape, an emotional experience may result due to the failure to attain the personal values they are aiming to achieve. Very little research has ...

Search UnisaIR