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The influence of descriptive and social norms in the acceptance and use of online formative feedback in an undergraduate module

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dc.contributor.author Goto, Jameson
dc.contributor.author Batchelor, Jacqueline
dc.contributor.author Lautenbach, Geoffrey
dc.contributor.editor Kriek, Jeanne
dc.date.accessioned 2019-12-02T09:49:05Z
dc.date.available 2019-12-02T09:49:05Z
dc.date.copyright © 2019
dc.date.issued 2019
dc.identifier.citation 2019 ISTE International Conference on Mathematics, Science and Technology Education, 21-25 October 2019, Mopani Camp in Kruger National Park, Mpumalanga, South Africa en
dc.identifier.isbn 978-1-77615-062-5
dc.identifier.uri http://hdl.handle.net/10500/26090
dc.description.abstract Most recently, traditional universities have offered online degree courses which have been characterised by high attrition rates. In this study, students were provided with individualized online formative feedback with the aim to improve the quality of their learning. The importance of social influence (descriptive and social norms) in the acceptance and use of feedback in an undergraduate online module was investigated through a survey based on the social construct of the modified Unified Theory of Acceptance and the Use of Technology (UTAUT2). Survey data from two cohorts of students were examined using exploratory factor analysis to validate the questionnaire items and regression analysis to build a one factor predictive model. Parametric analyses showed that both descriptive and social norms were important components of social influence in the acceptance and use of formative feedback in an online course en
dc.language.iso en en
dc.publisher Institute of Science & Technology Education, University of South Africa en
dc.rights © 2019 Institute for Science and Technology Education (ISTE), University of South Africa
dc.rights All rights reserved. No part of this publication may be reproduced in any form or by any means - mechanical or electronic, including recordings or tape recording and photocopying - without the prior permission of the publisher, excluding fair quotations for purposes of research or review.
dc.subject Social influence en
dc.subject social norms en
dc.subject descriptive norms en
dc.subject UTAUT2 en
dc.subject formative feedback en
dc.title The influence of descriptive and social norms in the acceptance and use of online formative feedback in an undergraduate module en
dc.type Article en
dc.description.department Institute for Science and Technology Education (ISTE) en


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