Browsing College of Economic and Management Sciences by Subject "Disruption"

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Development of a conceptual model to alternative brand contact planning in the South African marketing and communications industry

North, Ernest; Enslin, Carla (International Retail and Marketing Review, 2007)

This paper explores the nature, role and planning of the alternative brand contact. Based on the outside-in and zero-based planning philosophy of integrated brand contact management, the alternative brand contact is defined ...
A leadership capability model for the South African higher education environment

Cloete, Michael Stanley (2020-12)

Over the past few years, the world in general has been influenced by several rapid changes and disruptions including climate change, globalisation, economic developments, the fourth industrial revolution, technological ...

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