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Is South African Tourism (SAT) giving enough support for the establishment of a competitive adventure travel industry

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dc.contributor.author Aucamp, Jean
dc.date.accessioned 2009-05-27T09:49:11Z
dc.date.available 2009-05-27T09:49:11Z
dc.date.issued 2006-11-30
dc.identifier.uri http://hdl.handle.net/10500/214
dc.description.abstract The South African government has recognized tourism as a key development priority and an important contributor to the South African economy. Numerous global lifestyle and travel trends impact the nature of tourism, changing it from consisting of mass standardized travel options to more customized niche offerings. Globally adventure tourism has been recognized as one of the fastest growing niche travel market segments. Whilst South Africa has enormous potential for adventure tourism, it is fast becoming a highly competitive sector with many countries competing for a share. For the South African adventure travel product to grow and prosper, it needs the support of South African Tourism (SAT) to successfully market and promote it to the appropriate target market. en
dc.format.extent 1 online resource (100 leaves) : illustrations, graphs (chiefly color)
dc.language.iso en en
dc.subject Competitiveness en
dc.subject Adventure industry en
dc.subject Strategic partnerships en
dc.subject Branding en
dc.subject.ddc 338.47910968
dc.subject.lcsh South Africa. South African Tourism en
dc.subject.lcsh Adventure travel -- Economic aspects -- South Africa en
dc.subject.lcsh Tourism -- Economic aspects -- South Africa en
dc.subject.lcsh Hospitality industry -- South Africa -- Marketing en
dc.title Is South African Tourism (SAT) giving enough support for the establishment of a competitive adventure travel industry en
dc.type Research Report en
dc.description.department Graduate School for Business Leadership
dc.description.degree M.B.L.


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