Leveraging on experience, risk and control as key determinants to enhance a late-entrant globalisation strategy : the case of the EPI-USE group of companies

Abstract

Purpose – The case study explores how leveraging on experience, risk and control can be used to enhance a late-entrant globalisation strategy. Design/methodology/approach – Qualitative techniques were used to analyse the data, grounded in theory. Pattern-matching and explanation-building were applied to analyse the literature. An in-depth literature analysis was employed to determine the relevant global learning while interviews were conducted to determine the business processes. Findings – Experience, risks and control are important factors and should be carefully considered when enhancing a late entrant strategy. Research limitations/implications: The research concentrates on selected determinants to enhance a late-entrant strategy. In future research, other ISV’s could be selected for case studies in order to assess to what extent the determinants of experience, risk and control have influenced their successful globalisation strategies. Also, future studies should consider other determinants that could enhance a late entrant strategy. Originality/value: The paper presents evidence to assist Independent Software Vendors to enhance a late entry globalisation strategy, leveraging on the determinants risks, experience and control.