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Measuring the effectiveness of generic advertising- an analysis of the sugar generic marketing campaign
Gabriel, Aubrey Benedict
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2007
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Author
Gabriel, Aubrey Benedict (1)
Subject
659.1 (1)
Advertising -- Sugar (1)
Consumer behavior (1)
Management for competitiveness (1)
Management of the enterprise (1)
Sugar -- Marketing (1)
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Date Issued
2007 (1)
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