Browsing Graduate School for Business Leadership by Author "Venter P"

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Advertising agency retention – Views from South African advertisers

Jansen van Rensburg, M.; Venter, P.; Strydom, JW. (2009-06)

Commercial reality demands long and lasting relationships that are beneficial to both advertising agencies and their clients. This article presents a conceptual model to illustrate the salient choice criteria employed by ...
Approaches taken by South African advertisers to select and appoint advertising agencies

Jansen van Rensburg, M.; Venter, P.; Strydom, JW. (2010)

Pitch and industry guidelines play an important role in awarding advertising agency contracts, but agencies must take into account that not all advertisers will adhere to these guidelines. The exploratory research study ...
The Perceived Contribution of the Practise of Strategic Marketing on the Performance of South African Companies

Jansen van Rensburg, M.; Venter, P.; Strydom, JW. (2012)

Abstract: Despite criticism that the marketing discipline has a diminished role and influence within academia and business, there is general agreement that strategic marketing practice could contribute to company ...

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