Browsing Theses and Dissertations (Communication Science) by Subject "Advertising"

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The educational role of the South African Broadcasting Corporation (Television) in postapartheid South Africa : a case study of shift

Molokomme, Letieka Aubrey (2021-02)

The study investigates the educational role of the public service broadcaster in post-apartheid South Africa. The aim was to investigate the educational role of the programme Shift as part of the content offering of the ...
Interpretation and influence of television alcohol advertisements on consumption considerations by youth in Elim, Limpopo: A reception analysis

Muleya, Tshimangadzo Elea (2022-09)

This is a reception study, which explores and evaluates, through in-depth interviews and surveys, how television audiences or consumers interpret alcohol advertisements. The aim is to understand the influence of the ...

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