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An assesment of brand reputation as an attitudinal construct at Nike: a female consumer perception analysis
Rehman, Zaina
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2017-11
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Author
Rehman, Zaina (1)
Subject
658.8343082 (1)
Affective component (1)
Behavioural component (1)
Brand name products -- Psychological aspects (1)
Brand name products -- Public opinion (1)
Brand reputation (1)
Brand reputation as an attitudinal construct (1)
Cognitive component (1)
Consumer-based reputation (CBR) (1)
Nike (Firm) -- History (1)
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Date Issued
2017 (1)
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Yes (1)