Browsing Department of Communication Science by Subject "Election campaign television commercials"

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A social semiotic analysis of the verbal, non-verbal and visual rhetoric of the 2009 and 2014 African National Congress (A.N.C.) political television advertisements : a comparative qualitative content analysis study

Thatelo, Mopailo Thomas (2016-11)

Political advertising on television is a relatively “new” phenomenon in South African general election campaigns (circa 2008). The purpose of this study is to analyse and compare the three sampled 2009 and 2014 African ...

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