This study identifies attributes that are perceived by online communicators as contributing to the effectiveness of corporate online communication. A marketing public relations (MPR) perspective is applied to assess the ...

The purpose of this paper is to explore the differences and similarities between computer ethics, internet ethics and cyberethics as reflected in the contents of the published literature as well as the search trends on ...

New mass media impact on the nature of public communication and the use and gratification of existing mass media because each new medium is used and experienced differently. As a new mass medium, the Internet offers ...

The intention of this investigation was to examine how images of feminine beauty were constructed in the Facebook advertising of retailers Mr Price and H&M. The study examined whether western and European ideals of feminine ...